Naturally Fresh ® Salad Dressings with Vitamins in Purple and Orange Ranch

July12, 2002 – (Atlanta, GA) –Kids will be topping salads with vitamin-packed Purple and Orange Ranch Dressings.
Purple Pizzazz and Outrageous Orange Naturally Fresh ® Kids’ Ranch will be introduced to retailers this month. Eastern Foods Inc., manufacturer of Naturally Fresh ®, will place the colorful dressings in retail outlets across the nation this summer.
The new dressings will include vitamins, A, B, C, D and E.

“ Our goal is to have a product that offers kid-appeal, reaches mothers looking for products with health benefits and provide our customers a chance to increase total produce purchases,” said Mike White, Vice President, Sales and Marketing. “Naturally Fresh ® Kids’ Ranch in Purple Pizzazz and Outrageous Orange will be a great snacking item complementing carrot and celery sticks and will bring fun to healthier eating,” White said.

Despite recent concerns with the overall economy, the kids food market continues to grow. According to Steve Dwyer, writing in a Prepared Foods article, kids between ages six and 12 spend close to $14 billion a year on food and beverages.1 Much of the phenomenal growth is attributed to kids influence in purchasing decisions. A recent study examining purchasing habits suggests that 38% of kids influence grocery decisions.2 William Roberts, Jr., Associate Editor for Prepared Foods, further states, “Kids, convenience, healthiness—all have been guiding forces in the development of new food and beverage products over the past year."3

In addition to providing kids with vitamins in a salad dressing without artificial preservatives, it is anticipated that the colorful and unique kids’ salad dressings will drive fresh vegetable consumption among kids as well as healthy snacking between meals. Increases in produce consumption will allow kids to benefit from additional vitamins and nutrients necessary for proper growth.

“Kids will be able not only to enjoy Naturally Fresh ® Kids’ Ranch Salad Dressings, but fresh and healthy vegetables to help create a well-balanced diet,” added White.

As one of the nation’s leading producers of refrigerated salad dressings, Eastern Foods also sells and distributes Jackaroo ® Meat Sauces, Sugar Free Maple Mountain ® Syrup and Naturally Fresh ® Spring Water. The Atlanta-based company, in business since 1966 years, operates 24 branch distribution centers from coast to coast. Since December, Eastern Foods opened branch facilities in Columbia, SC, Kansas City, MO and Jacksonville, FL.